Strategy Before Tactics

Are you using the spray and pray method of marketing?

Are you frustrated, just throwing money and resources at marketing and praying some of it will stick?

Are you trying to sell to everybody and anybody?

Anyone with a pulse?

Sadly, we see this too often. When business owners ask us to do a tactic, like update their website, buy Google Ads or run a social media campaign, we ask, “who's your ideal client?”

When we get responses like, “anybody with a house” or “anybody who needs…” we realize they have no strategy. If you don’t have a strategy, you lack a clear plan to achieve your business goals.

Does your business suffer from any of these?

No measurable goals: Without clear, actionable goals, you wander aimlessly. “Work harder and make more money” is not a goal.
Waste: Wasting your time, money, resources on the tactic of the week doesn’t help you achieve your goals.
Reactive: Reacting to immediate issues rather than proactive planning leading to inconsistent results and missed opportunities.
Unfocussed: Lack of focus by not prioritizing tasks which can lead to neglecting critical areas.
Competitors: Struggling to differentiate yourself from your competitors using the same tactics and messaging.
Money: Problems of overspending in some areas and underfunding others leads to cash flow problems.
Staff: Low morale and high turnover can happen if they do not understand how their work contributes to the bussiness's success.

These are all problems that a marketing strategy solves.

We help you develop a marketing strategy following a proven system:

Interview Ideal Customers: Talk to your perfect customers to understand their views on your brand's main promise and positioning.
Research Competitors: Study your competitors and create detailed summaries of their strategies.
Build Customer Personas: Create detailed profiles of your customers to better understand their needs and behaviors.
Craft a Core Message: Develop a clear message that highlights what makes your business unique and valuable to your top customers.
Develop a Strategic Overview: Create a plan to guide your business decisions and actions effectively.
Plan Editorial Strategy: Design a content strategy that aligns with your core message, ensuring your content supports your business goals and showcases your unique value.
Design a Customer Journey Roadmap: Map out tactics for each stage of the customer journey: know, like, trust, try, buy, repeat, and refer.
Content Marketing Plan: Prepare a content marketing strategy for the next quarter, focusing on generating leads.